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Advertising management

Ads that fill your calendar. Our team runs every one.

Facebook, Instagram, Google, TikTok, YouTube and streaming TV. Each one is good at something different. Our team picks the right mix for your area and budget, builds the ads and manages them every week.

Management included with the Agency plan. Ad spend is paid directly to each platform.

Monthly ad reportExample
Booked jobs31+9
Cost per booking$24
Ad spend$750
  • Google Search · “mobile detailing”14 jobs
  • Instagram · before & after reel9 jobs
  • Facebook · past-customer offer6 jobs
  • TikTok · awareness video2 jobs

Example figures for illustration. Results depend on your market, offer and budget.

Where we run your ads FacebookInstagramGoogle SearchGoogle Display YouTubeTikTokHuluParamount+
Pick the right channel

Every platform has strengths and weak spots.

Most wasted ad money comes from running the right ad on the wrong platform. Here’s how we think about each one for a detailing business.

Google Search

Ready to book

Your ad shows when someone types “mobile detailing near me” or “ceramic coating cost”.

StrengthThe highest intent you can buy. These people want a detailer today.
Watch outClicks can be pricey in busy cities, so negative keywords and tight areas matter.

Facebook & Instagram

Local reach + offers

Before-and-after photos and reels shown to car owners in the neighborhoods you serve.

StrengthPrecise local targeting, great visuals, and easy to reach past customers again.
Watch outPeople are scrolling, not shopping. The offer and the first second of video do the work.

Google Display

Retargeting

Banner ads across millions of websites and apps, best used to follow up with people who visited your booking page. Why retargeting matters →

StrengthCheap impressions and a reminder for visitors who didn’t book yet.
Watch outRun broad, it burns money on low-quality clicks. We keep it focused.

TikTok

Low-cost awareness

Short, real videos of the work: the dirty interior, the extractor, the reveal.

StrengthA lot of views for little spend, and detailing videos are naturally satisfying to watch.
Watch outFewer instant bookings. It builds recognition that pays off on your other ads.

YouTube

Trust + explanation

Video ads before videos people already watch, targeted to your area.

StrengthTime to show what a full detail or coating includes, which helps sell bigger jobs.
Watch outNeeds a solid video. We help plan and produce it.

Streaming TV

Hulu, Paramount+ and more

Commercials on streaming TV, targeted by zip code, the way big brands advertise locally.

StrengthBig-brand credibility in your town, and it makes your other ads work harder.
Watch outBest once your search and social ads already convert. It’s a growth step, not a starting point.
How the mix works

Awareness, reminders, then the booking.

Strong ad plans use each channel for the job it’s good at, and all of them point to the same booking page.

Get noticed

Awareness

TikTok, YouTube and streaming TV put your name and your work in front of car owners who haven’t needed you yet.

Stay in mind

Consideration

Facebook, Instagram and Display retargeting follow up with offers and before-and-afters for people who already saw you.

Get booked

Booking

Google Search catches them when they’re ready, and every ad sends them to your booking page.

A detailer checking new bookings on his phone in the van
What we manage

You do the detailing. We run the ads.

One team handles the whole thing, start to finish, and tells you what it booked.

  • Strategy and budget split across the channels that fit your area and goals.
  • Ad creative and copy, including video ads for YouTube and streaming TV.
  • Tracking set up to bookings, so you see which ads turned into paying jobs.
  • Weekly optimization: pausing what isn’t working and moving budget to what is.
  • Clear reporting on spend, leads, bookings and cost per booking.
Worth knowing

Four common ways detailers waste ad money.

Free takeaways, whether you work with us or not.

01

Sending clicks to the homepage

Every extra tap loses people. Send ad traffic to a page where they can pick a package and book, with the price visible.

02

Boosting posts instead of running campaigns

The “Boost” button is quick, but a real campaign gives you control over location, audience, placement and what counts as a result.

03

Not tracking bookings

Likes and clicks don’t pay the bills. Without booking tracking, platforms optimize for cheap clicks instead of customers.

04

Targeting too wide an area

Pay only for the places you’ll actually drive to. A tight radius usually costs less per booking than covering the whole metro.

Want the full do-it-yourself version? Read our free guide, Advertising for Mobile Detailers, with budgets, ad creative tips and an ad return calculator. It pairs with our website guide, because every ad lands on your site.

Your accounts, your money. Ads run in ad accounts in your name, and your ad budget is paid directly to Meta, Google, TikTok and the other platforms. You can see every dollar spent.

Questions

Before you get started

How much should I spend on ads?

It depends on your area, your services and how busy you want to be. Many local service businesses start with a modest monthly budget on one or two channels, then add more once they can see their cost per booking. We’ll recommend a starting budget on your first call.

Is ad spend included in my plan?

No. Management is included with the Agency plan; the ad budget itself is paid directly to each platform from your own ad accounts, so you always see exactly what was spent.

Which platform should I start with?

Usually Google Search, because it catches people already looking for a detailer, plus Facebook and Instagram for local offers. Awareness channels like TikTok, YouTube and streaming TV come next.

Do you make the video ads?

Yes. We help plan, script and edit video ads for YouTube, TikTok and streaming TV, using clips of your real work wherever possible.

How will I know if the ads are working?

We set up tracking to your booking page, so reports show bookings and cost per booking, not just clicks and likes.

Can I stop or pause anytime?

Yes. Campaigns can be paused at any time, and because the ad accounts are yours, your history and audiences stay with you.

Put your ads in expert hands.

Sign up, tell us your services, area and budget, and we’ll build the plan.

Get started

Advertising management is included with the Agency plan. Ad spend is separate.