A free playbook for mobile and shop detailers
Booked Solid
The 7-play guide to a full detailing calendar
Seven plays, run in order, take a detailing business from hard to find to booked ahead. You can run every one yourself, without an agency and without an ad budget.
- ✓One play a week, about two hours each
- ✓Every play ends with a "you've scored when" line, so you know when to move on
- ✓A free PDF. No credit card, no catch.
Free. No Spam. No Bull.
Look inside
Every play is laid out the same way: what to do, why it matters, the steps to run it, and how you know you've scored. Here is a spread from Play 3.
Make it easy to say yes
Give customers four ways to reach you: online booking, a phone number, a contact form and website chat. Then make sure every one of them reaches your phone.
Why it matters. People look for a detailer at night, at lunch and on Sunday. You are usually elbow-deep in a car when they do. The detailer who is easiest to book gets the job, and different customers want different doors.
Take it off the screen. Not every customer finds you online. Put the same phone number and booking link on everything a neighbor might see.
14Run it.
- Online booking. The customer picks a vehicle size, a service and a time from your real availability, sees the price, and gets a confirmation. No phone call needed.
- A business phone number. Put it at the top of the site as a tap-to-call link. If you miss a call, text back within minutes.
- A short contact form. Name, phone, vehicle, what they need. Four fields.
- Test every door. Book a job, send the form, start a chat and call the number yourself.
someone can book you at 11 pm without talking to you, and every other enquiry gets a reply the same day.
Watch out. Don't add doors you can't keep open. Two that work beat four that don't.
15Contents
Each play sets up the next one, so run them in order.
- 1Claim your groundWeek 1Set up your Google, Yelp and Bing listings, in that order.2 to 3 hours
- 2Put up a websiteWeek 2One clear page, ready for search and AI: what you do, where, how much, and how to book.2 hours
- 3Make it easy to say yesWeek 3Online booking, website chat, a contact form and a tap-to-call number, plus cards and vehicle lettering.2 hours
- 4Keep scoreWeek 4Track views, clicks, bookings, where people drop off, and what you spend.1 hour, then 15 minutes a week
- 5Put the busywork on autopilotWeek 5Confirmations, reminders, follow-ups, and replies to calls, chats and texts.2 hours
- 6Do a job worth talking aboutWeek 6The same high standard on every vehicle.Every job
- 7Get the reviewWeek 7Ask every customer, the right way, and reply to every review.5 minutes a job
Who it's for
Mobile and shop detailers, solo or with a small crew, who do good work and want a fuller calendar.
What you need
A phone, a Google account, photos of your work, and about two hours a week.
What it costs to run
The listings are free. A website can be free or the price of a domain name. Ads are optional, and no play depends on them.
Seven weeks from now, a fuller calendar.
Tell us where to send it and the playbook lands in your inbox as a PDF. No payment, no trial, no sales call. Read it on your phone between jobs, or print it and keep it in the van.
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While you wait, our blog has more free help for growing your detailing business.
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